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International seminar aims to build tourist destination brands

An International seminar on developing destination trademarks was held in Hanoi on December 16, attracting representatives from the Ministry of Culture, Sports and Tourism and the World Tourism Organization.

Attending the event were also 150 international tourism experts, managers and businesses from the tourism sector, representatives from the Vietnam Administration of Tourism, the Malaysia Tourism Promotion Department, the Netherlands Development Organization, the China National Tourism Administration and some Vietnamese travel companies.

The seminar included a presentation on the role of tourism promotion strategies and tourism promotion departments, and discussed ways of penetrating potential markets and developing tourist destination brands for countries in the region and the world.

Despite the rapid development of the tourism sector in recent years, Vietnam still exposes limitations in comparison with other countries in the region. Therefore, it is essential to find new ways to help the Vietnamese tourism sector achieve international integration.

The seminar will close on December 17.

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